Jake Waller

Jake is a technical author with a wealth of experience helping people from companies, charities and governmental departments understand new trends in technology.

Data Driven A/B testing

The benefits of data-driven A/B testing Google engineers ran their first A/B test in 2000 and they’ve used data driven A/B testing on a regular basis ever since. Why? Because data driven A/B testing allows you to compare two elements or versions of something against...

Solving the Productivity Paradox with Analytics and Robotic Process Automation

“You can see the computer age everywhere but in the productivity statistics.”This quote by Robert Solow in 1987 highlighted, that for all the supposed advantages of digital technology, in reality productivity was increasing at a slower rate as our technology advanced....

Artificial Intelligence and human creativity.

Artificial intelligence. The phrase alone likely conjures up a range of ideas, from a blissful utopian future to humanity’s eventual extinction at the hands of an Arnold Schwarzenegger style robot. The reality is likely somewhere in the middle, but the real...

What could your business tackle with an agile squad?

What could your business tackle with an agile squad? You may have heard the term ‘agile working’ being used to describe various new ways of operating. Though some may consider it a buzzword, to be treated with as much disdain as “synergy”, agile methods have a long...